CASE STUDY: Maserati
Driving Demand for the Grecale SUV
OBJECTIVE
The Maserati Grecale is a front-engine, five-door, five passenger compact luxury crossover SUV (D-segment) manufactured and marketed by the Maserati subdivision of Stellantis, entering production at the company's Cassino Plant in March 2022.​
Maserati set out to generate high-quality test drives for the launch of its new Grecale SUV in the United States.
OUR APPROACH
To meet this goal, we implemented a targeted digital campaign that spanned three months—October through December 2023—focused on precision, performance, and audience behavior.​
Channels Used:
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Facebook Ads – hyper-targeted creatives tailored to luxury auto enthusiasts.
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Email Marketing – re-engagement and nurture campaigns for lead follow-up.
CAMPAIGN HIGHLIGHTS
-
350+ test drive bookings/month
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70% conversion rate from raw lead to booked test drive
-
3x more efficient than traditional marketing channels
350+
test drives
70%
conversion
rate
3x
more
efficient
RESULTS THAT MATTER
This campaign proved that a focused digital strategy—leveraging social and email—can dramatically outperform traditional lead-gen methods. Maserati didn’t just get leads—they got high-intent drivers into the driver’s seat of the Grecale.